SEO and Drupal

seo is not
	tricking search enginges
	one time "set and forget" expense
	fast

seo is
	communicationg effectively with search engines and visitors
	
benefits
	more revenue
	better quality traffic
	increased credibility, most people think top results in search engine are the best companies

tactics
	research - 
		understand users
	good site architecture - 
		text navigation rather than images, etc
	semantic markup - 
		not RDF, 
		heading tags appropriate (only on h1 per page), 
		alt and title tags
	content strategy
		tailor content to user needs
	inbound links
		links coming into site rank higher in search results
		strategies
			press releases
			cooperation with affiliated sites
			yahoo directory, etc, open directory project (dmoz.org)
		hardest part of SEO
	register domain for long term
		older domain and longer registration looks more stable
	taxonomy
		linking of keywords
	drupal seo modules
		seo checklist - checks for best practices
		pathauto - 
		page title - title tag is most important
		global redirect
			main purpose is to reduce duplicate urls; reduces "duplicate content penalty"
		path redirect
			redirect manually or through API
			useful for handling old site urls that people may be using
			used with pathauto to redirect when node alias changes
		meta tags - keyword tag not really meaningful; description metatag content displayed on search results as teaser; geolocation tag can be useful
		xml sitemap
		google analytics
		
	canonical tag - newly supported; keeps duplicate content from being found by searches; not needed if using global redirect module
	
	resources
		growvs.com
		seomoz.com
		google web master tools - highly recommended by panel
		search for "google seo handbook"